I recently inherited a piece of land with about 8 mature fruiting avocado trees. They are productive all year round and produce huge tasty avocado. Unfortunately my family cannot consume more than 10 avocados a week and yet 10-30 avocados fall per day. Sometimes even more. The result is a whole bunch of wasted avocados rotting away on the ground. I have no idea what to do with them. Even after giving away plenty to friends and relatives, way too many are still being wasted. I know there are companies that make oil and powder from the seeds and maybe I could supply these to them but I have no idea who they are or where to begin. Any advice?

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Need to know knowledge that can protect the species. This message is limited knowledge, formal debriefing is scripted elsewhere however, the common knowledge basis for intelligence findings & immediate persistent communications help to find new evidence where topics that have less information get covered and we loose intel. So let me start by saying we found nothing positive in our Area 54 Pentagon findings, something very troubling is happening & we have been working diligently directly with Central Intelligence to provide coverage for the entirety of our home planet, planet earth.
This message is limited in time framing due to immediate threats in viral scripting repeater technologies, the topic of the computerized brain module (CBM) & broadcasting system that regulates a large component of our earthly living experience here. So redactions will occur no later than August 9th, (8/9) where the peak of viral scripting starts to peak in unconscious gravitational patterning.
——————-
So what is blue beam? Projection devices & a spectrum data specific component of the human body’s brain signals that relate to the planet earth in conjunction with planet Saturn. In alignment with the human organism a particular activity of the central spot between the eyes on the forehead connected to what is termed the (Third Eye), the blue beam spectrum of human light projection & also light induction.
So what did we find on this blue beam spectrum of light? Well the topic is a complicated matter. The light spectrum seems to be a highly highly regulated platform, a computerized device seems to operate the largest majority of the human population unconsciously producing specific brain patterning behaviors & frequencies that regulate the body’s internal functions & organisms coherent productive thought processes. This is happening through a sequence of light adjustment techniques that have been observed to be regulated into specific bandwidths that synchronize with the planet Saturn, projecting the various visible light energy environments that humans call physics based phenomenon or atomic & subatomic particle physics (the visible earth).
So when we change the bandwidth of blue beam, the physics changes as an adjusting light substance (the environment we observe of solid particles), yet something is changing it back repeatedly, autonomously, without concern for our interest to adjust our own blue beam projections.
At the Pentagon Area 54 we observe telepathic communications & also a heads up display communication system. It seems to be functional, responsive, highly calculated & operating a large data network of these blue beam channels, we refer to them as layer earth environments. When the channels changed the physics changed & we had a chat with the operators of these telepathic networks. Worked psychology patterning to develop a confidence in their programming processes & low & behold we gained access to something troubling. The blue beam spectrum of light offered to visiting Extraterrestrial Species have accumulated a farming environment. Saying that the human species is a food source, exactly like we have food sources, the latter space environment has extraterrestrials that use a type of memory blocking technology in conjunction with a physics splitter system of energy regulation. It dampers the human body functions while it siphons off life-form energy directly into a food replication system of resources. So what did we find? Food, humans, in the exact same places where the food we find at the grocery stores on one blue beam channel, simultaneously supports another food supply system on several separate blue beam channels. The same grocery stores with humans on the shelves, yet the channels are restricted to visiting extraterrestrial species. That is essentially the foundation for the CIA intelligence debrief & what we have recovered in knowledge from channel spectrum adjusters.
-Moderator Jesse

This piece recounts the first time I drank an ancient plant medicine called Ayahuasca. It comes from Amazonian tribes who consider it a sacred plant medicine with healing powers and, given what a hugely beneficial impact it has had on my life, I am very comfortable describing it as medicine.
One Saturday, in the spring of 2016 I was greeted by the medicine man himself with a big hug, let’s call him Blu. I came into his kitchen to be greeted by several women with slightly comical homemade, feather headdresses and couldn’t help but think I’d walked into a kid’s birthday party. In the garden, there was a small festival tent set up which had a hay bale altar with easter decorations.
The ceremony had around 30 other participants and 10 shamans. In the middle of the tent stood the medicine man’s wife, Sun who was very much the master of the ceremony. She had the most daring headdress, flowing orange robes and a rattle in her hand. She spoke to us with warm, friendly humour telling us that we would know the medicine had kicked in once her singing started to sound good!
She advised that each experience is unique and we should try not to have huge expectations, sometimes nothing at all happens the first time. Having waited five years for this day I was quietly confident that this would not be the case for me and boy was I right!
We went around the circle introducing ourselves and explained what we were hoping to get out of the ceremony. Focusing on your intent during a psychedelic experience is meant to help you get what you are looking for.
During my turn, I expressed my desire to regain my self-confidence and passion for the opportunities and women in my life to whom I never seem to be able to fully commit.
Once we had all shared, we learned that it was time to drink.
My heart was filled with profound forbearing and excitement as I went up to receive a small glass of harsh-tasting, brown liquid which certainly tasted like medicine!
I had a basic camping mattress and a duvet laid out for me which I snuggled into before pulling on my eye mask. I was on my back trying not to think too much about the medicine, whether it was working or maybe wouldn’t work while I meditated for an hour.
The shamans started singing and shaking rattles. One of the female shamans, Nubia had an incredibly beautiful soprano voice that stood out from the others. It was while listening to the song of the shamans that I started to feel a warm flow of energy along my limbs. I tried to dismiss it at first, thinking it might somehow be related to my fasting for 40 hours prior.
When I moved my eye mask to let some light into my eyes I saw the tent roof overlaid with a flowing grid of beautiful, metallic, geometric grids with multi-coloured light flowing through the lines. The Individual elements of the grid reflected every colour of the rainbow like oil on water’s surface and I started to feel joyful, like a child rolling through leaves on a warm autumn day.
Nubia started singing to us again and it was like nothing I’d ever heard. It was so beautiful and mesmerizing I didn’t want her to stop.
I could hear the people around me, some giggling and some vomiting or, purging medicine into their buckets. I checked myself, asking if should I purge but I felt a gentle presence speak inside of me saying: ‘No, you’re fine. Just relax.’

They call this presence Mother Ayahuasca. The reason people drink the brew is to speak with and receive her guidance.

My eye mask was back on my face and I turned into the fetal position with the duvet pulled over my head I felt exceptionally comfy with this strange yet familiar presence as I started to explore the un-intimidating hallucinogenic world within my mind. She showed me complex pictures of flowing energy with multicoloured lights in perfect alignment while I was gently gliding along, watching the beautiful colourful spectacle.
It was around this time that Sun asked into the ceremony if anybody would like a second dose. I slowly sat upright and looked around. I checked myself. Truthfully, I was enjoying the experience. I was slightly nervous that having more could take me to a deeper, darker place however I had mentally prepared myself for the full immersion experience.
The presence told me: ‘It’s okay. You can handle it. I’ll be gentle.’
So I pulled on my shoes, got up and slowly walked over feeling slightly wobbly. I was worried Sun might tell me I’d had enough but when I sat in front of her, she gave me a big smile and beckoned me towards her. The second dose was about half the previous one and tasted familiar, not quite as harsh.
After I got up I walked out of the tent into the house. Sitting in the small toilet I saw the walls gently rippling with energy and recognized the phenomenon from previous psychedelic experiences. I’ve experienced mild, LSD-induced hallucinations before but nothing quite as mesmerizing as watching bright sparks of colorful energy emerging from objects and pictures.
Snuggling back under my duvet I listened to the rattles and felt myself floating deeper into the kaleidoscopic universe seeing my own body curled up but instead of my skin and flesh, I saw myself as streaming veins of energy. Millions of thin fibre optic threads pulsated with warm healing energy which outlined my body.
I felt myself lying on the floor in the jungle with mystical symbols and ineffable tribal figures around me. I felt like I was in a different, timeless dimension however I was surprisingly lucid and could snap out of it to check myself with ease. At some point I had to giggle as my boring pragmatist made the smart-ass remark, ‘You’re not lying in the jungle. You’re in a garden less than 100 meters from the Thames estuary!’
I had my eyes closed for most of the afternoon. I was seeing ever richer patterns. When I opened my eyes the patterns were still there but they were overlaid on the reality in front of my eyes. I could change them with the blink of an eye or bring back shapes I had seen previously.
I started thanking this entity for showing me all this beauty and felt the urge to reciprocate. I revealed some personal memories but they looked so very different. It seemed like they had a photo filter applied that filled the memory with golden light as they came alive with breathtaking beauty, streaming with colourful energy. I visited various life moments and it felt like entering into a photo and suddenly being there on that day!
I was there sitting in our garden at home. Once again I was a chubby baby covering my face with baked beans. I was actually there! I was picking the baked beans off my face and pushing them, one by one into my mouth.
They say that Mother Ayahuasca is a deep ancient spirit and I always imagined her as a deeply serious, majestic queen. I started wondering what she might look like… and so she appeared.
She was stern but not an old woman. Aya was young, perfectly matched to my age and exceptionally beautiful. She had long, smooth brown hair and big beautiful eyes filled with power and inspiration. As I looked closer at her exquisite face I realized that her features were constantly changing complexion. Her skin cycled from Amazonian to Latin to Nubian to Oriental and Mediterranean. She was outlined by swirling rainbow-coloured curls of light. The rest of her naked body only came into being when I directly looked at it. I realize that she was not one woman but a combination of every beautiful woman I’ve ever felt attracted to. I wanted her. She wanted me. We kissed and whirled around as we floated through my Entheoverse. My body of swirling rainbow energy flowed into her and hers into mine and this is how we made love passionately.
I had visions of us being on a summer weekend getaway in a stylish city. We lay in luxurious hotel rooms and I remember a cream-coloured clock on the wall, with Roman numerals but no hands to tell the time. I was dressed smartly as I led her by her hand into classy restaurants that had champagne poured, waiting by our table. It was like we were on a never-ending date, teleporting from one experience into the next, eloping while taking our time to enjoy each other’s energy, and passionately loving one another.
Afterwards, she lay in my arms and I asked what else she could show me and she replied; ‘What else would you like me to show you?’ I wasn’t prepared for this and my mind went a bit blank realizing that I could do anything, go anywhere in space and time I wanted.
I asked her; ‘Can you help me find my confidence?’
There was no clear answer. Instead, I had the random idea to become the temple stem of my friend Julio’s glasses. I looked at him from the bit next to the hinge and I could see him put the glasses on in the morning, and take them off at night and in the reflection of his right eye, I saw him coming home and watched his beautiful daughter jumping into his arms. Then I saw on his eyeball the reflection of me walking into the room and a felt warm glow spread through me.
Next, I visited my baby nephew sitting in my brother’s living room, in his red chair. I crossed my hands on my chest like he does and saw my brother and his wife smiling at me giving me warm hugs but more than seeing their faces while they hugged my body I could feel the way they felt when they put their arms around me and press me to their chests.
I saw all my brother’s smiles and happy faces as we jollied about, trying to make each other laugh as we do. I visited all my closest friends, took in their smiles and one by one, as I hugged each of them, I could feel their love for me.

Later I realized that Aya was indeed trying to give me confidence by showing me how much the people in my life care for me

I visited the girl I had just started dating called Anna whose raw energy I find simply irresistible. I came into her new apartment that I’d never visited before. She was standing in sexy lingerie by a floor-to-ceiling window looking down onto the busy Tottenham Court road. I remember her turning her beautiful face as I approached, touching it with ten fingers and kissing her lips passionately as we erupted into rainbow swirls of energy.
I also visited my ex-girlfriend Jo, whose body and spiritual mind I still loved but whose soul is too damaged by the fear of rejection and tough mental armour I never managed to vanquish.
She was asleep in our white room in LA that she had so carefully decorated and I spooned my energy into her little body. She woke and we cuddled and kissed and I said I was sorry it didn’t work out between us and she replied; ‘It’s ok. I wasn’t ready for you…’
I asked Aya if we had made the right decision to stop forcing it and just be friends and felt her nod wisely.
At some point, I remember all three of us lying in bed together but instead of feeling like the king of the world, I felt like a greedy pig.
One of the underlying themes of the whole journey was how slowly gently and unhurried everything felt and I think the lesson I was meant to learn was that it’s ok to not settle right now — I thought I just haven’t found the one, the right woman to share my life with…
Aya kept giving me gentle advice throughout. I asked her about the stimulants I love such as cannabis, coffee and alcohol but instead of the stern telling-off I was secretly hoping to receive she told me; ‘You know they don’t serve you when you abuse them but they are also a part of what shaped you… Take care of the beautiful body you have been given.’
She repeated many times; Take care of yourself more… take care.
I asked Aya how I could find the power to harness my mind which has always been blessed and cursed with a distracting imagination and to keep my lack of attention from killing my dreams.
Instantly, I saw an unreal version of myself.
I was standing in something like a black shiny display window, straight out of a Mercedes advert. This guy was not merely a little bit better than I am now and I realized that the version staring back at me was my best self!
That guy is sharp, he is determined, and he dresses immaculately. That guy knows exactly what he is doing. When he enters the room, people notice his presence from the invisible halo that brightly surrounds him.
I asked Aya, how I could become him and the answer became clear. That guy works. He knows exactly where his energy comes from and all of a sudden I understood — The confident image he projects comes from the love he feels for himself which makes him look loved and successful in other people’s eyes. There is no room for distraction because that guy knows his worth and knows his purpose.
She gave me such a clear image of myself. I can still see myself standing motionless in the black, shiny shop window with rainbow-coloured fibre optic strains lighting the air that gently flowed around me.
How long I lay like that is impossible to say but I guess it was around 5–6 hours but it felt like an eternity of journeying into myself.
But it wasn’t all just warm energy and neon colours. I distinctly remember at some point realizing, it was time to go to the toilet. Afterwards, I walked back into the garden and found the Ewok-faced little terrier yapping at me. I laughed at him as I noticed the blue silver and chrome energy swirls around his head and ears. I couched down to see if I could pacify him but I suddenly became aware that his barking must be interfering with other people’s experiences. I turned to hurry into the tent as one of the shamans came out, to tell off the dog saying; ‘What’s wrong doggy, he’s alright!’ As I walked into the tent there were certainly more people sitting upright than when I had left and I read some irritated expressions on people’s faces, at least three people got up and walked out.
I lay down in shame but all my friend’s energy avatars ran up to me saying ‘It’s fine!’ as they doggy piled on top of me. It made me feel better. I felt them warm the cold shame out of me and I began relaxing again. I played around as before but the energy had markedly changed, it didn’t feel as light-hearted anymore. It was heavier and more serious. I was feeling the effects of the medicine becoming even stronger so I decided to sit up but when I opened my eyes, I saw Nubia hit the deck at my feet on a hastily arranged bed after having just purged into a bucket. I could see vomit in her black wavy hair as I started to think, ‘…oh dear if even the shamans are starting to falter, I’m in trouble.’
I didn’t know what to do. I tried to lie back down again. I asked Aya to help me, as she had several times previously when I’d gotten a little bit frightened but this time I could not sense her presence and I knew why. I had to go through this for myself.
It felt like I was sitting in a shopping trolley, rolling down a steep hill toward darkness, realizing as it picked up speed and bucked to and fro that this had been a bad decision, a dangerous idea and the only way it would end would be for the momentum to collide with suffering.
I needed help so I weakly put up my hand and within a few seconds, one of the shamans sat down next to me. She was wearing a white feather dress and occoured to me like an angel. She helped me sit up and as soon as I was sitting upright I began to retch. She passed me my bucket which I gratefully barfed into…
After I purged I felt better. My angel asked me if I felt okay again and I asked her to stay with me and hold my hand for a while longer, which she did. I gently leaned over and rested my head on her feathery bosom and felt a sense of peace and strength flow back into me. I saw my energy self, the swirling electrons of light curling my limbs as I sat cross-legged, hunched over like a bear cub being cradled by his mother bear.
She helped me lie back down and I started to return to my technicoloured dream state. I asked Aya if we could make love again and she said ‘Of course’ but it felt different, when I opened my inner eye to see the face of the person I was entangled with I saw my own. Aya had taken on my form and this might well be the strangest thing I’ve ever written but I was exceptionally attracted to myself and I realized that this could be how girls who are in bed with me see me. I could feel the burning desire a girl feels when we make love. It felt strange but also good.

They said Ayahuasca show you not what you want to see but rather what you need to see at any specific point in your life.

I visited countless friends, some people no longer in my life becouse we have grown apart and even those whose who have passed away. I visited my German grandparents and told them how much I loved them.
While I cuddled Oskar, the dog I grew up with, and played with him in our garden I looked up to see my dad approach us with tears in his eyes. I knew what he was going to say. When he told me that my grandmother had died I didn’t run away in confusion as I had on that day, instead, I went to hug my mom and for the first time, I empathized with the pain she had felt in that moment of hearing that her mother had passed.
I visited my friend Keith whose passing I have always felt a slight responsibility for since I know he read my travel blog and went to Costa Rica a month after I’d been there where he swam out to sea and drowned. I hugged him tightly and cried gently but he grabbed me firmly by the shoulders and said; ‘It wasn’t you! It wasn’t you…’
I visited my old school friend Alex who I had not been close to but whose misfortune to be on flight 447 still touched me. I told him and his beautiful fiance whom I’d never met that I was so sorry for them having been so frightened when they died but instead of me comforting them, they hugged and comforted me as I lay there silently crying for the people I missed. But it was not painful. Quite the opposite, it felt cathartic, like I was letting out the pain and healing myself.
At some point, while it was still light out Sun said “OK, I know that some of you are still on your journey but we will start having some food soon so if you want to share what you experienced now is the time.” I listened to some of the reports.
Several people said that they had a very rough ride because they had tried to fight it. One girl even said she was convinced she was dying. I felt very lucky and grateful for my gentle, warm ride through my multi-coloured Enthenoverse and wondered if I would ever return…
When it was my turn I said that I had finally been able to see how my friends and family see me and why they think I am awesome which will give me the confidence to finally believe that I am awesome (that got a laugh :). I also shared my new appreciation for how profoundly beautiful my life has been up until now and hoped that it will give me the strength to stop comparing myself to others, to focus on my own path and become my best self.

10 weeks later

My life has undeniably changed over the last 10 weeks.
The following day I drove back to my rented shepherd’s hut in a nature reserve and had an exceptionally rich experience walking through the marshes. The sun was shining and everything seemed so intensely beautiful. I was moved just by watching something as simple as a male and a female bird fly across the water in perfect sync. It made me well up emotionally.
I’ve cried a lot recently and I believe it’s a good thing. I cry on most days.
Usually, it happens when I see someone doing something kind and for a brief moment I get overwhelmed and shed a tear. But again, they are not tears of pain they are usually tears of joy and I feel like I have become much more in touch with my emotions.
It feels like bringing Aya’s female spirit into my awareness has tripped a switch in my brain making me more feminine, hence a more complete human being. I’ve also started to care more about my appearance. My mum commented recently that I looked different and she is right. I’ve been working out more. I get my hair cut more frequently and I’ve even gone and bought new clothes that dress me with more style, even when it’s not particularly necessary.
My work attitude has also changed. I find myself a lot more productive and capable of operating at a higher level while enjoying the entire experience so much more!
I honestly feel more in control of my life. I feel focused on who I am, who I can become and what I can achieve. Previously my decisions in life seemed more vague and fuzzy.
Above all, I feel the happiest that I have felt since childhood. The last 10 weeks have been almost like a too-good-to-be-true dream for me.
I’m also positively influencing the people around me. My grandfather wrote me the following sentence after my most recent visit.
You have this mysterious gift of raising the spirits of people both just by being there and by your gift of empathy.

Epilogue

I have indeed had more Ayahuasca ceremonies since I first wrote this and even though there was a 4 year gap between my 4th and my 5th experience I have felt the effect compound over time. I will be publishing more of my trip reports over on medium and would appreciate your supporting me by following me over there where I also publish contant whihc is not just psychedilic in nature. https://medium.com/@hi_niels

coming from ps5 for gaming and apple silicon macs for work, i really appreciate the design and quiet fan of rog ally. i dont care how powerful the device is, when the fans spins when i was doing nothing, that’s just unacceptable. especially for a handheld. that’s based on my experience with gaming laptops and windows.
in comparison, steam deck just looks ugly and too big for me(i still bought one). not sure if its a eastern vs western aesthetics thing (apple makes good looking products, so idk) , i thought chinese handhelds and switch oled are great looking consoles, so is ps vita. steam deck is by far the ugliest handheld ever seen. i also hate the useless trackpad on steam deck. yes the trackpad might work great for a small percentage of people, but i never ever use them.
the chinese handhelds are totally a no for me, even tho i’m a chinese. shitty customer service and zero warranty is expected. they even distribute software updates on QQ in mainland china since they want to save money on hosting software distribution online.
anyways, i need a quiet pc that can perform relatively well and great looking as a handheld. rog ally is perfect for me and I’m super excited for it. $699 for a great mini pc and at the same time a great looking handheld, it’s no brainer for me.

1. Digital Communication 14.1. Introduction to Digital Communication Digital communication is made from two words - digital and communication. Digital refers to the discrete time-varying signal. Communication refers to the exchange of information between two or more sources. Digital communication as a whole refers to the exchange of digital information between the sender and receiver using different devices and methods. The data transmission using analog methods for long-distance communication suffers from distortion, delays, interferences, and other losses. To overcome these problems, the digitization and sampling of signals using different techniques help in making the transmission process more efficient, clear, and accurate. Digital communication is a popular technology used today in electronics. It allows us to access video conferencing, digital meetings, online education, etc. The data can travel up to long distances within a second with the help of the internet and other modes of digital communication. It not only saves money but also saves time and effort. It has also raised the standard of an individual's social, political, and economic life. 14.2. Networks and Busses The wires between the tank and the monitoring location is called a bus or a network. The distinction between these two terms is more semantic than technical, and the two may be used interchangeably for all practical purposes. The term “bus” is usually used in reference to a set of wires connecting digital components within the enclosure of a computer device, and “network” is for something that is physically more widespread. There are many types of buses and networks. Each one has its own applications, advantages, and disadvantages. 12.2.1. Short-distance busses 12.2.1.1. PC/AT Bus used in early IBM-compatible computers to connect peripheral devices such as disk drive and sound cards to the motherboard of the computer.

12.2.1.2. PCI Another bus used in personal computers, but not limited to IBM-compatibles. Much faster than PC/AT. Typical data transfer rate of 100 Mbytes/second (32 bit) and 200 Mbytes/second (64 bit). 12.2.1.3. PCMCIA A bus designed to connect peripherals to laptop and notebook sized personal computers. Has a very small physical “footprint,” but is considerably slower than other popular PC buses. 12.2.1.4. VME A high-performance bus (co-designed by Motorola, and based on Motorola’s earlier Versa-Bus standard) for constructing versatile industrial and military computers, where multiple memory, peripheral, and even microprocessor cards could be plugged in to a passive “rack” or “card cage” to facilitate custom system designs. Typical data transfer rate of 50 Mbytes/second (64 bits wide). 12.2.1.5. VXI An expansion of the VME bus, VXI (VME eXtension for Instrumentation) includes the standard VME bus along with connectors for analog signals between cards in the rack. 12.2.1.6. S-100 Sometimes called the Altair bus, this bus standard was the product of a conference in 1976, intended to serve as an interface to the Intel 8080 microprocessor chip. Similar in philosophy to the VME, where multiple function cards could be plugged in to a passive “rack,” facilitating the construction of custom systems.
12.2.1.7. MC6800 The Motorola equivalent of the Intel-centric S-100 bus, designed to interface peripheral devices to the popular Motorola 6800 microprocessor chip. 12.2.1.8. STD Stands for Simple-To-Design and is yet another passive “rack” similar to the PC/AT bus, and lends itself well toward designs based on IBM-compatible hardware. Designed by Pro-Log, it is 8 bits wide (parallel), accommodating relatively small (4.5 inch by 6.5 inch) circuit cards. 12.2.1.9. Multibus I and II Another bus intended for the flexible design of custom computer systems, designed by Intel. 16 bits wide (parallel). 12.2.1.10. CompactPCI An industrial adaptation of the personal computer PCI standard, designed as a higher-performance alternative to the older VME bus. At a bus clock speed of 66 MHz, data transfer rates are 200 Mbytes/ second (32 bit) or 400 Mbytes/sec (64 bit). 12.2.1.11. Microchannel Yet another bus, this one designed by IBM for their ill-fated PS/2 series of computers, intended for the interfacing of PC motherboards to peripheral devices. 12.2.1.12. IDE A bus used primarily for connecting personal computer hard disk drives with the appropriate peripheral cards. Widely used in today’s personal computers for hard drive and CD-ROM drive interfacing.
12.2.1.13. SCSI An alternative (technically superior to IDE) bus used for personal computer disk drives. SCSI stands for Small Computer System Interface. Used in some IBM- compatible PC’s, as well as Macintosh (Apple), and many mini and mainframe business computers. Used to interface hard drives, CD-ROM drives, floppy disk drives, printers, scanners, modems, and a host of other peripheral devices. Speeds up to 1.5 Mbytes per second for the original standard. 12.2.1.14. GPIB (IEEE 488) General Purpose Interface Bus, also known as HPIB or IEEE 488, which was intended for the interfacing of electronic test equipment such as oscilloscopes and multimeters to personal computers. 8 bit wide address/data “path” with 8 additional lines for communications control. 12.2.1.15. Centronics parallel Widely used on personal computers for interfacing printer and plotter devices. Sometimes used to interface with other peripheral devices, such as external ZIP (100 Mbyte floppy) disk drives and tape drives. 12.2.1.16. USB Universal Serial Bus, which is intended to interconnect many external peripheral devices (such as keyboards, modems, mice, etc.) to personal computers. Long used on Macintosh PC’s, it is now being installed as new equipment on IBM-compatible machines. 12.2.1.17. FireWire (IEEE 1394) A high-speed serial network capable of operating at 100, 200, or 400 Mbps with versatile features such as “hot swapping” (adding or removing devices with the power on) and flexible topology. Designed for high-performance personal computer interfacing.
12.2.1.18. Bluetooth A radio-based communications network designed for office linking of computer devices. Provisions for data security designed into this network standard. 12.2.2. Extended-distance networks 12.2.2.1. 20 mA current loop Not to be confused with the common instrumentation 4-20 mA analog standard, this is a digital communications network based on interrupting a 20 mA (or sometimes 60 mA) current loop to represent binary data. Although the low impedance gives good noise immunity, it is susceptible to wiring faults (such as breaks) which would fail the entire network. 12.2.2.2. RS-232C The most common serial network used in computer systems, often used to link peripheral devices such as printers and mice to a personal computer. Limited in speed and distance (typically 45 feet and 20 kbps, although higher speeds can be run with shorter distances). I’ve been able to run RS-232 reliably at speeds more than 100 kbps, but this was using a cable only 6 feet long! RS- 232C is often referred to simply as RS-232 (no “C”). 12.2.2.3. RS-422A/RS-485 Two serial networks designed to overcome some of the distance and versatility limitations of RS-232C. Used widely in industry to link serial devices together in electrically “noisy” plant environments. Much greater distance and speed limitations than RS-232C, typically over half a mile and at speeds approaching 10 Mbps. 12.2.2.4. Ethernet (IEEE 802.3) A high-speed network which links computers and some types of peripheral devices together. “Normal” Ethernet runs at a speed of 10 million bits/second, and “Fast” Ethernet runs at 100 million bits/second. The slower (10 Mbps) Ethernet has been implemented in a variety of means on copper
wire (thick coax = “10BASE5”, thin coax = “10BASE2”, twisted-pair = “10BASE- T”), radio, and on optical fiber (“10BASE-F”). The Fast Ethernet has also been implemented on a few different means (twisted-pair, 2 pair = 100BASE-TX; twisted-pair, 4 pair = 100BASE-T4; optical fiber = 100BASE-FX). 12.2.2.5. Token ring Another high-speed network linking computer devices together, using a philosophy of communication that is much different from Ethernet, allowing for more precise response times from individual network devices, and greater immunity to network wiring damage. 12.2.2.6. FDDI A very high-speed network exclusively implemented on fiber-optic cabling. 12.2.2.7. Modbus/Modbus Plus Originally implemented by the Modicon corporation, a large maker of Programmable Logic Controllers (PLCs) for linking remote I/O (Input/Output) racks with a PLC processor. Still quite popular. 12.2.2.8. Profibus Originally implemented by the Siemens corporation, another large maker of PLC equipment. 12.2.2.9. Foundation Fieldbus A high-performance bus expressly designed to allow multiple process instruments (transmitters, controllers, valve positioners) to communicate with host computers and with each other. May ultimately displace the 4-20 mA analog signal as the standard means of interconnecting process control instrumentation in the future.
14.3. Data Flow Buses and networks are designed to allow communication to occur between individual devices that are interconnected. The flow of information, or data, between nodes, can take a variety of forms: With simplex communication, all data flow is unidirectional: from the designated transmitter to the designated receiver. BogusBus is an example of simplex communication, where the transmitter sent information to the remote monitoring location, but no information is ever sent back to the water tank. If all we want to do is send information one-way, then simplex is just fine. Most applications, however, demand more: With duplex communication, the flow of information is bi- directional for each device. Duplex can be further divided into two sub- categories:
The Half-Duplex works like a type of communication, that may be likened to two tin cans on the ends of a single taut string: Either can may be used to transmit or receive, but not at the same time. Full-duplex communication is more like a true telephone, where two people can talk at the same time and hear one another simultaneously, the mouthpiece of one phone transmitting the earpiece of the other, and vice versa. Full-duplex is often facilitated through the use of two separate channels or networks, with an individual set of wires for each direction of communication. It is sometimes accomplished by means of multiple-frequency carrier waves, especially in radio links, where one frequency is reserved for each direction of communication.
14.5. Optical Data Communication A modern alternative to sending (binary) digital information via electric voltage signals is to use optical (light) signals. Electrical signals from digital circuits (high/low voltages) may be converted into discrete optical signals (light or no light) with LEDs or solid-state lasers. Likewise, light signals can be translated back into electrical form by photodiodes or phototransistors for introduction into the inputs of gate circuits. Transmitting digital information in optical form may be done in open air, simply by aiming a laser at a photodetector at a remote distance, but interference with the beam in the form of temperature inversion layers, dust, rain, fog, and other obstructions can present significant engineering problems:
One way to avoid the problems of open-air optical data transmission is to send the light pulses down an ultra-pure glass fibre. Glass fibres will “conduct” a beam of light much as a copper wire will conduct electrons, with the advantage of completely avoiding all the associated problems of inductance, capacitance, and external interference plaguing electrical signals. Optical fibres keep the light beam contained within the fibre core by a phenomenon known as total internal reflectance. An optical fibre is composed of two layers of ultra- pure glass, each layer made of glass with a slightly different refractive index, or capacity to “bend” light. With one type of glass concentrically layered around a central glass core, light introduced into the central core cannot escape outside the fibre, but is confined to travel within the core: Optical fibres exceed the data-handling performance of copper wire in almost every regard. They are totally immune to electromagnetic interference and have very high bandwidths. However, they are not without certain weaknesses.
14.6. Network Topology 14.6.1. Point-to-Point Connecting two digital devices with a network, would have a kind of network known as “point-to-point:” The network wiring is symbolized as a single line between the two devices. It may be a twisted pair of wires, a coaxial cable, an optical fibre, or even a seven-conductor BogusBus. 14.6.2. Bus Topology A type of network which uses a common transmission medium where all nodes of network are connected to it.
14.6.3. Star Topology A type of network that uses a hub, switch, or computer to act as a central network and which all the nodes connect to it. The selected hub, switch or computer acts as a server. 14.6.4. Ring Topology This topology provides the best reliability with the least amount of wiring. Since each node has two connection points to the ring, a single break in any part of the ring doesn’t affect the integrity of the network.
14.7. Network Protocols The standardized method by which nodes are allowed to transmit to the bus or network wiring is called a protocol. There are many different protocols for arbitrating the use of a common network between multiple nodes, and I’ll cover just a few here. However, it is good to be aware of these few, and to understand why some work better for some purposes than others. Usually, a specific protocol is associated with a standardized type of network. This is merely another “layer” to the set of standards which are specified under the titles of various networks. The International Standards Organization (ISO) has specified a general architecture of network specifications in their DIS7498 model (applicable to most any digital network). Consisting of seven “layers,” this outline, named the Open Systems Interconnection Layer (OSI Layer) attempts to categorize all levels of abstraction necessary to communicate digital data. Level 1: Physical Specifies electrical and mechanical details of communication: wire type, connector design, signal types and levels. Level 2: Data link Defines formats of messages, how data is to be addressed, and error detection/correction techniques. Level 3: Network Establishes procedures for encapsulation of data into “packets” for transmission and reception. Level 4: Transport Among other things, the transport layer defines how complete data files are to be handled over a network. Level 5: Session Organizes data transfer in terms of beginning and end of a specific transmission. Analogous to job control on a multitasking computer operating system.
Level 6: Presentation Includes definitions for character sets, terminal control, and graphics commands so that abstract data can be readily encoded and decoded between communicating devices. Level 7: Application The end-user standards for generating and/or interpreting communicated data in its final form. In other words, the actual computer programs using the communicated data. 14.8. Practical considerations - Digital Communication A principal consideration for industrial control networks, where the monitoring and control of real-life processes must often occur quickly and at set times, is the guaranteed maximum communication time from one node to another. The ability for a network to guarantee data “throughput” is called determinism. A deterministic network has a guaranteed maximum time delay for data transfer from node to node, whereas a non-deterministic network does not. The preeminent example of a non-deterministic network is Ethernet, where the nodes rely on random time-delay circuits to reset and re-attempt transmission after a collision.

This is a story that I am writing for a friend in regards to their job but I will phrase it as if I was the one telling the story by my perspective.
I (26/Anon Gender) discovered my now former coworker (Unknown age/Male) was stealing from the company we both work for (a nondescript video game store) about a week ago and was ultimately fired on the spot once he was found out for how long and what amount of money he managed to fuck us over with. He was apparently doing this for two weeks after he had gone on a vacation trip to his home town out of state and returned. There were rumors going around that he seemingly lost a lot of money on his trip though the details about that excursion were relatively vague and hardly discussed as no one else at work knew the full story behind that, but everyone came to the agreement that his behavior and demeanor changed shortly after he returned from his trip.
As I've come to find out, this worker was caught pocketing money from pre-orders that were not claimed/picked up from several years ago all the way to the most recent ones (that, to our knowledge, could not get voicemails or their phone numbers were out of date whenever we would call them about their reservations) as well as "zero-ing" out product from the store and making it look like he was purchasing these items. It doesn't help that he also did this transaction under someone else's log-in that wasn't even scheduled for that day (it's possible the innocent coworker was not aware this guy had their log-in info or they've exchanged log-ins before when they've needed to buy things when in each other's presence, that part has not been made clear).
His "$0 total" transactions resulted in our store specifically losing out on a lot of money to the point of missing our sales goal for the bonus incentive we were supposed to receive (money that I was hoping to have in order to pay off a higher amount on my bills) and I'm sure the other coworkers who have been affected in this situation were likely wanting to do the same with their bonuses as well. I found all this information out through the person who originally found this information out and it followed down the grape-vine via my store manager. I cannot fathom or describe how upset I am and, as a result, I blocked this person off of any social media outlet I could remember him following me on at the time without any warning.
Should I have said something to him before blocking him? Am I an asshole for just cold-turkey ending that friendship?

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COINTELPRO Techniques for dilution, misdirection and control of a internet forum - Reposting

​
Reposting this, long read but relevant for the coming deluge of 💩
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1. COINTELPRO Techniques for dilution, misdirection and control of a internet forum
2. Twenty-Five Rules of Disinformation
3. Eight Traits of the Disinformationalist
4. How to Spot a Spy (Cointelpro Agent)
5. Seventeen Techniques for Truth Suppression

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COINTELPRO Techniques for dilution, misdirection and control of a internet forum..
There are several techniques for the control and manipulation of a internet forum no matter what, or who is on it. We will go over each technique and demonstrate that only a minimal number of operatives can be used to eventually and effectively gain a control of a 'uncontrolled forum.'
Technique #1 - 'FORUM SLIDING'
If a very sensitive posting of a critical nature has been posted on a forum - it can be quickly removed from public view by 'forum sliding.' In this technique a number of unrelated posts are quietly prepositioned on the forum and allowed to 'age.' Each of these misdirectional forum postings can then be called upon at will to trigger a 'forum slide.' The second requirement is that several fake accounts exist, which can be called upon, to ensure that this technique is not exposed to the public. To trigger a 'forum slide' and 'flush' the critical post out of public view it is simply a matter of logging into each account both real and fake and then 'replying' to prepositined postings with a simple 1 or 2 line comment. This brings the unrelated postings to the top of the forum list, and the critical posting 'slides' down the front page, and quickly out of public view. Although it is difficult or impossible to censor the posting it is now lost in a sea of unrelated and unuseful postings. By this means it becomes effective to keep the readers of the forum reading unrelated and non-issue items.
Technique #2 - 'CONSENSUS CRACKING'
A second highly effective technique (which you can see in operation all the time at www.abovetopsecret.com) is 'consensus cracking.' To develop a consensus crack, the following technique is used. Under the guise of a fake account a posting is made which looks legitimate and is towards the truth is made - but the critical point is that it has a VERY WEAK PREMISE without substantive proof to back the posting. Once this is done then under alternative fake accounts a very strong position in your favour is slowly introduced over the life of the posting. It is IMPERATIVE that both sides are initially presented, so the uninformed reader cannot determine which side is the truth. As postings and replies are made the stronger 'evidence' or disinformation in your favour is slowly 'seeded in.' Thus the uninformed reader will most like develop the same position as you, and if their position is against you their opposition to your posting will be most likely dropped. However in some cases where the forum members are highly educated and can counter your disinformation with real facts and linked postings, you can then 'abort' the consensus cracking by initiating a 'forum slide.'
Technique #3 - 'TOPIC DILUTION'
Topic dilution is not only effective in forum sliding it is also very useful in keeping the forum readers on unrelated and non-productive issues. This is a critical and useful technique to cause a 'RESOURCE BURN.' By implementing continual and non-related postings that distract and disrupt (trolling ) the forum readers they are more effectively stopped from anything of any real productivity. If the intensity of gradual dilution is intense enough, the readers will effectively stop researching and simply slip into a 'gossip mode.' In this state they can be more easily misdirected away from facts towards uninformed conjecture and opinion. The less informed they are the more effective and easy it becomes to control the entire group in the direction that you would desire the group to go in. It must be stressed that a proper assessment of the psychological capabilities and levels of education is first determined of the group to determine at what level to 'drive in the wedge.' By being too far off topic too quickly it may trigger censorship by a forum moderator.
Technique #4 - 'INFORMATION COLLECTION'
Information collection is also a very effective method to determine the psychological level of the forum members, and to gather intelligence that can be used against them. In this technique in a light and positive environment a 'show you mine so me yours' posting is initiated. From the number of replies and the answers that are provided much statistical information can be gathered. An example is to post your 'favourite weapon' and then encourage other members of the forum to showcase what they have. In this matter it can be determined by reverse proration what percentage of the forum community owns a firearm, and or a illegal weapon. This same method can be used by posing as one of the form members and posting your favourite 'technique of operation.' From the replies various methods that the group utilizes can be studied and effective methods developed to stop them from their activities.
Technique #5 - 'ANGER TROLLING'
Statistically, there is always a percentage of the forum posters who are more inclined to violence. In order to determine who these individuals are, it is a requirement to present a image to the forum to deliberately incite a strong psychological reaction. From this the most violent in the group can be effectively singled out for reverse IP location and possibly local enforcement tracking. To accomplish this only requires posting a link to a video depicting a local police officer massively abusing his power against a very innocent individual. Statistically of the million or so police officers in America there is always one or two being caught abusing there powers and the taping of the activity can be then used for intelligence gathering purposes - without the requirement to 'stage' a fake abuse video. This method is extremely effective, and the more so the more abusive the video can be made to look. Sometimes it is useful to 'lead' the forum by replying to your own posting with your own statement of violent intent, and that you 'do not care what the authorities think!!' inflammation. By doing this and showing no fear it may be more effective in getting the more silent and self-disciplined violent intent members of the forum to slip and post their real intentions. This can be used later in a court of law during prosecution.
Technique #6 - 'GAINING FULL CONTROL'
It is important to also be harvesting and continually maneuvering for a forum moderator position. Once this position is obtained, the forum can then be effectively and quietly controlled by deleting unfavourable postings - and one can eventually steer the forum into complete failure and lack of interest by the general public. This is the 'ultimate victory' as the forum is no longer participated with by the general public and no longer useful in maintaining their freedoms. Depending on the level of control you can obtain, you can deliberately steer a forum into defeat by censoring postings, deleting memberships, flooding, and or accidentally taking the forum offline. By this method the forum can be quickly killed. However it is not always in the interest to kill a forum as it can be converted into a 'honey pot' gathering center to collect and misdirect newcomers and from this point be completely used for your control for your agenda purposes.
CONCLUSION
Remember these techniques are only effective if the forum participants DO NOT KNOW ABOUT THEM. Once they are aware of these techniques the operation can completely fail, and the forum can become uncontrolled. At this point other avenues must be considered such as initiating a false legal precidence to simply have the forum shut down and taken offline. This is not desirable as it then leaves the enforcement agencies unable to track the percentage of those in the population who always resist attempts for control against them. Many other techniques can be utilized and developed by the individual and as you develop further techniques of infiltration and control it is imperative to share then with HQ.
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Twenty-Five Rules of Disinformation
Note: The first rule and last five (or six, depending on situation) rules are generally not directly within the ability of the traditional disinfo artist to apply. These rules are generally used more directly by those at the leadership, key players, or planning level of the criminal conspiracy or conspiracy to cover up.
1. Hear no evil, see no evil, speak no evil. Regardless of what you know, don't discuss it -- especially if you are a public figure, news anchor, etc. If it's not reported, it didn't happen, and you never have to deal with the issues.
2. Become incredulous and indignant. Avoid discussing key issues and instead focus on side issues which can be used show the topic as being critical of some otherwise sacrosanct group or theme. This is also known as the 'How dare you!' gambit.
3. Create rumor mongers. Avoid discussing issues by describing all charges, regardless of venue or evidence, as mere rumors and wild accusations. Other derogatory terms mutually exclusive of truth may work as well. This method which works especially well with a silent press, because the only way the public can learn of the facts are through such 'arguable rumors'. If you can associate the material with the Internet, use this fact to certify it a 'wild rumor' from a 'bunch of kids on the Internet' which can have no basis in fact.
4. Use a straw man. Find or create a seeming element of your opponent's argument which you can easily knock down to make yourself look good and the opponent to look bad. Either make up an issue you may safely imply exists based on your interpretation of the opponent/opponent arguments/situation, or select the weakest aspect of the weakest charges. Amplify their significance and destroy them in a way which appears to debunk all the charges, real and fabricated alike, while actually avoiding discussion of the real issues.
5. Sidetrack opponents with name calling and ridicule. This is also known as the primary 'attack the messenger' ploy, though other methods qualify as variants of that approach. Associate opponents with unpopular titles such as 'kooks', 'right-wing', 'liberal', 'left-wing', 'terrorists', 'conspiracy buffs', 'radicals', 'militia', 'racists', 'religious fanatics', 'sexual deviates', and so forth. This makes others shrink from support out of fear of gaining the same label, and you avoid dealing with issues.
6. Hit and Run. In any public forum, make a brief attack of your opponent or the opponent position and then scamper off before an answer can be fielded, or simply ignore any answer. This works extremely well in Internet and letters-to-the-editor environments where a steady stream of new identities can be called upon without having to explain criticism, reasoning -- simply make an accusation or other attack, never discussing issues, and never answering any subsequent response, for that would dignify the opponent's viewpoint.
7. Question motives. Twist or amplify any fact which could be taken to imply that the opponent operates out of a hidden personal agenda or other bias. This avoids discussing issues and forces the accuser on the defensive.
8. Invoke authority. Claim for yourself or associate yourself with authority and present your argument with enough 'jargon' and 'minutia' to illustrate you are 'one who knows', and simply say it isn't so without discussing issues or demonstrating concretely why or citing sources.
9. Play Dumb. No matter what evidence or logical argument is offered, avoid discussing issues except with denials they have any credibility, make any sense, provide any proof, contain or make a point, have logic, or support a conclusion. Mix well for maximum effect.
10. Associate opponent charges with old news. A derivative of the straw man -- usually, in any large-scale matter of high visibility, someone will make charges early on which can be or were already easily dealt with - a kind of investment for the future should the matter not be so easily contained.) Where it can be foreseen, have your own side raise a straw man issue and have it dealt with early on as part of the initial contingency plans. Subsequent charges, regardless of validity or new ground uncovered, can usually then be associated with the original charge and dismissed as simply being a rehash without need to address current issues -- so much the better where the opponent is or was involved with the original source.
11. Establish and rely upon fall-back positions. Using a minor matter or element of the facts, take the 'high road' and 'confess' with candor that some innocent mistake, in hindsight, was made -- but that opponents have seized on the opportunity to blow it all out of proportion and imply greater criminalities which, 'just isn't so.' Others can reinforce this on your behalf, later, and even publicly 'call for an end to the nonsense' because you have already 'done the right thing.' Done properly, this can garner sympathy and respect for 'coming clean' and 'owning up' to your mistakes without addressing more serious issues.
12. Enigmas have no solution. Drawing upon the overall umbrella of events surrounding the crime and the multitude of players and events, paint the entire affair as too complex to solve. This causes those otherwise following the matter to begin to lose interest more quickly without having to address the actual issues.
13. Alice in Wonderland Logic. Avoid discussion of the issues by reasoning backwards or with an apparent deductive logic which forbears any actual material fact.
14. Demand complete solutions. Avoid the issues by requiring opponents to solve the crime at hand completely, a ploy which works best with issues qualifying for rule 10.
15. Fit the facts to alternate conclusions. This requires creative thinking unless the crime was planned with contingency conclusions in place.
16. Vanish evidence and witnesses. If it does not exist, it is not fact, and you won't have to address the issue.
17. Change the subject. Usually in connection with one of the other ploys listed here, find a way to side-track the discussion with abrasive or controversial comments in hopes of turning attention to a new, more manageable topic. This works especially well with companions who can 'argue' with you over the new topic and polarize the discussion arena in order to avoid discussing more key issues.
18. Emotionalize, Antagonize, and Goad Opponents. If you can't do anything else, chide and taunt your opponents and draw them into emotional responses which will tend to make them look foolish and overly motivated, and generally render their material somewhat less coherent. Not only will you avoid discussing the issues in the first instance, but even if their emotional response addresses the issue, you can further avoid the issues by then focusing on how 'sensitive they are to criticism.'
19. Ignore proof presented, demand impossible proofs. This is perhaps a variant of the 'play dumb' rule. Regardless of what material may be presented by an opponent in public forums, claim the material irrelevant and demand proof that is impossible for the opponent to come by (it may exist, but not be at his disposal, or it may be something which is known to be safely destroyed or withheld, such as a murder weapon.) In order to completely avoid discussing issues, it may be required that you to categorically deny and be critical of media or books as valid sources, deny that witnesses are acceptable, or even deny that statements made by government or other authorities have any meaning or relevance.
20. False evidence. Whenever possible, introduce new facts or clues designed and manufactured to conflict with opponent presentations -- as useful tools to neutralize sensitive issues or impede resolution. This works best when the crime was designed with contingencies for the purpose, and the facts cannot be easily separated from the fabrications.
21. Call a Grand Jury, Special Prosecutor, or other empowered investigative body. Subvert the (process) to your benefit and effectively neutralize all sensitive issues without open discussion. Once convened, the evidence and testimony are required to be secret when properly handled. For instance, if you own the prosecuting attorney, it can insure a Grand Jury hears no useful evidence and that the evidence is sealed and unavailable to subsequent investigators. Once a favorable verdict is achieved, the matter can be considered officially closed. Usually, this technique is applied to find the guilty innocent, but it can also be used to obtain charges when seeking to frame a victim.
22. Manufacture a new truth. Create your own expert(s), group(s), author(s), leader(s) or influence existing ones willing to forge new ground via scientific, investigative, or social research or testimony which concludes favorably. In this way, if you must actually address issues, you can do so authoritatively.
23. Create bigger distractions. If the above does not seem to be working to distract from sensitive issues, or to prevent unwanted media coverage of unstoppable events such as trials, create bigger news stories (or treat them as such) to distract the multitudes.
24. Silence critics. If the above methods do not prevail, consider removing opponents from circulation by some definitive solution so that the need to address issues is removed entirely. This can be by their death, arrest and detention, blackmail or destruction of their character by release of blackmail information, or merely by destroying them financially, emotionally, or severely damaging their health.
25. Vanish. If you are a key holder of secrets or otherwise overly illuminated and you think the heat is getting too hot, to avoid the issues, vacate the kitchen.
_______________________________________________________________________
Eight Traits of the Disinformationalist
1) Avoidance. They never actually discuss issues head-on or provide constructive input, generally avoiding citation of references or credentials. Rather, they merely imply this, that, and the other. Virtually everything about their presentation implies their authority and expert knowledge in the matter without any further justification for credibility.
2) Selectivity. They tend to pick and choose opponents carefully, either applying the hit-and-run approach against mere commentators supportive of opponents, or focusing heavier attacks on key opponents who are known to directly address issues. Should a commentator become argumentative with any success, the focus will shift to include the commentator as well.
3) Coincidental. They tend to surface suddenly and somewhat coincidentally with a new controversial topic with no clear prior record of participation in general discussions in the particular public arena involved. They likewise tend to vanish once the topic is no longer of general concern. They were likely directed or elected to be there for a reason, and vanish with the reason.
4) Teamwork. They tend to operate in self-congratulatory and complementary packs or teams. Of course, this can happen naturally in any public forum, but there will likely be an ongoing pattern of frequent exchanges of this sort where professionals are involved. Sometimes one of the players will infiltrate the opponent camp to become a source for straw man or other tactics designed to dilute opponent presentation strength.
5) Anti-conspiratorial. They almost always have disdain for 'conspiracy theorists' and, usually, for those who in any way believe JFK was not killed by LHO. Ask yourself why, if they hold such disdain for conspiracy theorists, do they focus on defending a single topic discussed in a NG focusing on conspiracies? One might think they would either be trying to make fools of everyone on every topic, or simply ignore the group they hold in such disdain.Or, one might more rightly conclude they have an ulterior motive for their actions in going out of their way to focus as they do.
6) Artificial Emotions. An odd kind of 'artificial' emotionalism and an unusually thick skin -- an ability to persevere and persist even in the face of overwhelming criticism and unacceptance. This likely stems from intelligence community training that, no matter how condemning the evidence, deny everything, and never become emotionally involved or reactive. The net result for a disinfo artist is that emotions can seem artificial.
Most people, if responding in anger, for instance, will express their animosity throughout their rebuttal. But disinfo types usually have trouble maintaining the 'image' and are hot and cold with respect to pretended emotions and their usually more calm or unemotional communications style. It's just a job, and they often seem unable to 'act their role in character' as well in a communications medium as they might be able in a real face-to-face conversation/confrontation. You might have outright rage and indignation one moment, ho-hum the next, and more anger later -- an emotional yo-yo.
With respect to being thick-skinned, no amount of criticism will deter them from doing their job, and they will generally continue their old disinfo patterns without any adjustments to criticisms of how obvious it is that they play that game -- where a more rational individual who truly cares what others think might seek to improve their communications style, substance, and so forth, or simply give up.
7) Inconsistent. There is also a tendency to make mistakes which betray their true self/motives. This may stem from not really knowing their topic, or it may be somewhat 'freudian', so to speak, in that perhaps they really root for the side of truth deep within.
I have noted that often, they will simply cite contradictory information which neutralizes itself and the author. For instance, one such player claimed to be a Navy pilot, but blamed his poor communicating skills (spelling, grammar, incoherent style) on having only a grade-school education. I'm not aware of too many Navy pilots who don't have a college degree. Another claimed no knowledge of a particular topic/situation but later claimed first-hand knowledge of it.
8) Time Constant. Recently discovered, with respect to News Groups, is the response time factor. There are three ways this can be seen to work, especially when the government or other empowered player is involved in a cover up operation:
a) ANY NG posting by a targeted proponent for truth can result in an IMMEDIATE response. The government and other empowered players can afford to pay people to sit there and watch for an opportunity to do some damage. SINCE DISINFO IN A NG ONLY WORKS IF THE READER SEES IT - FAST RESPONSE IS CALLED FOR, or the visitor may be swayed towards truth.
b) When dealing in more direct ways with a disinformationalist, such as email, DELAY IS CALLED FOR - there will usually be a minimum of a 48-72 hour delay. This allows a sit-down team discussion on response strategy for best effect, and even enough time to 'get permission' or instruction from a formal chain of command.
c) In the NG example 1) above, it will often ALSO be seen that bigger guns are drawn and fired after the same 48-72 hours delay - the team approach in play. This is especially true when the targeted truth seeker or their comments are considered more important with respect to potential to reveal truth. Thus, a serious truth sayer will be attacked twice for the same sin.
_______________________________________________________________________
How to Spot a Spy (Cointelpro Agent)
One way to neutralize a potential activist is to get them to be in a group that does all the wrong things. Why?
1) The message doesn't get out.
2) A lot of time is wasted
3) The activist is frustrated and discouraged
4) Nothing good is accomplished.
FBI and Police Informers and Infiltrators will infest any group and they have phoney activist organizations established.
Their purpose is to prevent any real movement for justice or eco-peace from developing in this country.
Agents come in small, medium or large. They can be of any ethnic background. They can be male or female.
The actual size of the group or movement being infiltrated is irrelevant. It is the potential the movement has for becoming large which brings on the spies and saboteurs.
This booklet lists tactics agents use to slow things down, foul things up, destroy the movement and keep tabs on activists.
It is the agent's job to keep the activist from quitting such a group, thus keeping him/her under control.
In some situations, to get control, the agent will tell the activist:

• "You're dividing the movement."

[Here, I have added the psychological reasons as to WHY this maneuver works to control people]
This invites guilty feelings. Many people can be controlled by guilt. The agents begin relationships with activists behind a well-developed mask of "dedication to the cause." Because of their often declared dedication, (and actions designed to prove this), when they criticize the activist, he or she - being truly dedicated to the movement - becomes convinced that somehow, any issues are THEIR fault. This is because a truly dedicated person tends to believe that everyone has a conscience and that nobody would dissimulate and lie like that "on purpose." It's amazing how far agents can go in manipulating an activist because the activist will constantly make excuses for the agent who regularly declares their dedication to the cause. Even if they do, occasionally, suspect the agent, they will pull the wool over their own eyes by rationalizing: "they did that unconsciously... they didn't really mean it... I can help them by being forgiving and accepting " and so on and so forth.
The agent will tell the activist:

• "You're a leader!"

This is designed to enhance the activist's self-esteem. His or her narcissistic admiration of his/her own activist/altruistic intentions increase as he or she identifies with and consciously admires the altruistic declarations of the agent which are deliberately set up to mirror those of the activist.
This is "malignant pseudoidentification." It is the process by which the agent consciously imitates or simulates a certain behavior to foster the activist's identification with him/her, thus increasing the activist's vulnerability to exploitation. The agent will simulate the more subtle self-concepts of the activist.
Activists and those who have altruistic self-concepts are most vulnerable to malignant pseudoidentification especially during work with the agent when the interaction includes matter relating to their competency, autonomy, or knowledge.
The goal of the agent is to increase the activist's general empathy for the agent through pseudo-identification with the activist's self-concepts.
The most common example of this is the agent who will compliment the activist for his competency or knowledge or value to the movement. On a more subtle level, the agent will simulate affects and mannerisms of the activist which promotes identification via mirroring and feelings of "twinship". It is not unheard of for activists, enamored by the perceived helpfulness and competence of a good agent, to find themselves considering ethical violations and perhaps, even illegal behavior, in the service of their agent/handler.
The activist's "felt quality of perfection" [self-concept] is enhanced, and a strong empathic bond is developed with the agent through his/her imitation and simulation of the victim's own narcissistic investments. [self-concepts] That is, if the activist knows, deep inside, their own dedication to the cause, they will project that onto the agent who is "mirroring" them.
The activist will be deluded into thinking that the agent shares this feeling of identification and bonding. In an activist/social movement setting, the adversarial roles that activists naturally play vis a vis the establishment/government, fosters ongoing processes of intrapsychic splitting so that "twinship alliances" between activist and agent may render whole sectors or reality testing unavailable to the activist. They literally "lose touch with reality."
Activists who deny their own narcissistic investments [do not have a good idea of their own self-concepts and that they ARE concepts] and consciously perceive themselves (accurately, as it were) to be "helpers" endowed with a special amount of altruism are exceedingly vulnerable to the affective (emotional) simulation of the accomplished agent.
Empathy is fostered in the activist through the expression of quite visible affects. The presentation of tearfulness, sadness, longing, fear, remorse, and guilt, may induce in the helper-oriented activist a strong sense of compassion, while unconsciously enhancing the activist's narcissistic investment in self as the embodiment of goodness.
The agent's expresssion of such simulated affects may be quite compelling to the observer and difficult to distinguish from deep emotion.
It can usually be identified by two events, however:
First, the activist who has analyzed his/her own narcissistic roots and is aware of his/her own potential for being "emotionally hooked," will be able to remain cool and unaffected by such emotional outpourings by the agent.
As a result of this unaffected, cool, attitude, the Second event will occur: The agent will recompensate much too quickly following such an affective expression leaving the activist with the impression that "the play has ended, the curtain has fallen," and the imposture, for the moment, has finished. The agent will then move quickly to another activist/victim.
The fact is, the movement doesn't need leaders, it needs MOVERS. "Follow the leader" is a waste of time.
A good agent will want to meet as often as possible. He or she will talk a lot and say little. One can expect an onslaught of long, unresolved discussions.
Some agents take on a pushy, arrogant, or defensive manner:
1) To disrupt the agenda
2) To side-track the discussion
3) To interrupt repeatedly
4) To feign ignorance
5) To make an unfounded accusation against a person.
Calling someone a racist, for example. This tactic is used to discredit a person in the eyes of all other group members.
Saboteurs
Some saboteurs pretend to be activists. She or he will ....
1) Write encyclopedic flyers (in the present day, websites)
2) Print flyers in English only.
3) Have demonstrations in places where no one cares.
4) Solicit funding from rich people instead of grass roots support
5) Display banners with too many words that are confusing.
6) Confuse issues.
7) Make the wrong demands.
8) Compromise the goal.
9) Have endless discussions that waste everyone's time. The agent may accompany the endless discussions with drinking, pot smoking or other amusement to slow down the activist's work.
Provocateurs
1) Want to establish "leaders" to set them up for a fall in order to stop the movement.
2) Suggest doing foolish, illegal things to get the activists in trouble.
3) Encourage militancy.
4) Want to taunt the authorities.
5) Attempt to make the activist compromise their values.
6) Attempt to instigate violence. Activisim ought to always be non-violent.
7) Attempt to provoke revolt among people who are ill-prepared to deal with the reaction of the authorities to such violence.
Informants
1) Want everyone to sign up and sing in and sign everything.
2) Ask a lot of questions (gathering data).
3) Want to know what events the activist is planning to attend.
4) Attempt to make the activist defend him or herself to identify his or her beliefs, goals, and level of committment.
Recruiting
Legitimate activists do not subject people to hours of persuasive dialog. Their actions, beliefs, and goals speak for themselves.
Groups that DO recruit are missionaries, military, and fake political parties or movements set up by agents.
Surveillance
ALWAYS assume that you are under surveillance.
At this point, if you are NOT under surveillance, you are not a very good activist!
Scare Tactics
They use them.
Such tactics include slander, defamation, threats, getting close to disaffected or minimally committed fellow activists to persuade them (via psychological tactics described above) to turn against the movement and give false testimony against their former compatriots. They will plant illegal substances on the activist and set up an arrest; they will plant false information and set up "exposure," they will send incriminating letters [emails] in the name of the activist; and more; they will do whatever society will allow.
This booklet in no way covers all the ways agents use to sabotage the lives of sincere an dedicated activists.
If an agent is "exposed," he or she will be transferred or replaced.
COINTELPRO is still in operation today under a different code name. It is no longer placed on paper where it can be discovered through the freedom of information act.
The FBI counterintelligence program's stated purpose: To expose, disrupt, misdirect, discredit, and otherwise neutralize individuals who the FBI categorize as opposed to the National Interests. "National Security" means the FBI's security from the people ever finding out the vicious things it does in violation of people's civil liberties.
_______________________________________________________________________
Seventeen Techniques for Truth Suppression
Strong, credible allegations of high-level criminal activity can bring down a government. When the government lacks an effective, fact-based defense, other techniques must be employed. The success of these techniques depends heavily upon a cooperative, compliant press and a mere token opposition party.
1. Dummy up. If it's not reported, if it's not news, it didn't happen.
2. Wax indignant. This is also known as the "How dare you?" gambit.
3. Characterize the charges as "rumors" or, better yet, "wild rumors." If, in spite of the news blackout, the public is still able to learn about the suspicious facts, it can only be through "rumors." (If they tend to believe the "rumors" it must be because they are simply "paranoid" or "hysterical.")
4. Knock down straw men. Deal only with the weakest aspects of the weakest charges. Even better, create your own straw men. Make up wild rumors (or plant false stories) and give them lead play when you appear to debunk all the charges, real and fanciful alike.
5. Call the skeptics names like "conspiracy theorist," "nutcase," "ranter," "kook," "crackpot," and, of course, "rumor monger." Be sure, too, to use heavily loaded verbs and adjectives when characterizing their charges and defending the "more reasonable" government and its defenders. You must then carefully avoid fair and open debate with any of the people you have thus maligned. For insurance, set up your own "skeptics" to shoot down.
6. Impugn motives. Attempt to marginalize the critics by suggesting strongly that they are not really interested in the truth but are simply pursuing a partisan political agenda or are out to make money (compared to over-compensated adherents to the government line who, presumably, are not).
7. Invoke authority. Here the controlled press and the sham opposition can be very useful.
8. Dismiss the charges as "old news."
9. Come half-clean. This is also known as "confession and avoidance" or "taking the limited hangout route." This way, you create the impression of candor and honesty while you admit only to relatively harmless, less-than-criminal "mistakes." This stratagem often requires the embrace of a fall-back position quite different from the one originally taken. With effective damage control, the fall-back position need only be peddled by stooge skeptics to carefully limited markets.
10. Characterize the crimes as impossibly complex and the truth as ultimately unknowable.
11. Reason backward, using the deductive method with a vengeance. With thoroughly rigorous deduction, troublesome evidence is irrelevant. E.g. We have a completely free press. If evidence exists that the Vince Foster "suicide" note was forged, they would have reported it. They haven't reported it so there is no such evidence. Another variation on this theme involves the likelihood of a conspiracy leaker and a press who would report the leak.
12. Require the skeptics to solve the crime completely. E.g. If Foster was murdered, who did it and why?
13. Change the subject. This technique includes creating and/or publicizing distractions.
14. Lightly report incriminating facts, and then make nothing of them. This is sometimes referred to as "bump and run" reporting.
15. Baldly and brazenly lie. A favorite way of doing this is to attribute the "facts" furnished the public to a plausible-sounding, but anonymous, source.
16. Expanding further on numbers 4 and 5, have your own stooges "expose" scandals and champion popular causes. Their job is to pre-empt real opponents and to play 99-yard football. A variation is to pay rich people for the job who will pretend to spend their own money.
17. Flood the Internet with agents. This is the answer to the question, "What could possibly motivate a person to spend hour upon hour on Internet news groups defending the government and/or the press and harassing genuine critics?" Don t the authorities have defenders enough in all the newspapers, magazines, radio, and television? One would think refusing to print critical letters and screening out serious callers or dumping them from radio talk shows would be control enough, but, obviously, it is not.

Not sure where else to post this. It is work and life related. Any advice or commiseration is welcome. What has helped you? Especially in a similar situation? Not just something you read, but something you did.
Not a sob story, just some context to follow... how would you feel, and what would you do, if you were me based on the following:

• My mom died after a month with me in home hospice and decades with cancer, last spring. I just finished my sessions with grief counseling this month.
• I had to give up our dog that we had for ten years this past March, because....
• I moved to another country to be with my husband (we were long distance, the distance is now closed). Couldn't take the dog with me. (She is happy and healthy elsewhere now, thankfully.)
• I no longer live near family, friends, or anything familiar, which is only starting to bother me now, because...
• I just started a new job, easily the most stressful one I've ever had, and it is making me feel grossly incompetent and overwhelmed.
  • I only had a few days of training with the previous person in my role before they left. I am on my own with a ton of documentation that is often outdated or difficult to find, and I have superiors that are unreachable, not very approachable, or not clear... the kinds of conversations that make your head spin.
  • I am not even sure if the clarity bit is real, because it's totally possible that I am so stressed that things just don't always make sense.
• All of this is setting off urges to check and recheck my work and I get stuck in anxious thoughtloops throughout the day which hurt my productivity.
• My husband is worried because I get distant and closed off, and even my friends (online) sense something is up.
• All of this feels like stupid, immature complaining, and it makes it very difficult to share.

What the hell do I do? It feels like a mess, and there is so much more. This is just the sparknotes.
We want to start going to the gym and just getting out there and moving. I walk for at least half of my hour lunch break just to get my body moving and get some sun. I try to be open, but it doesn't come naturally. I guess I just... try harder?
Everything feels extremely nebulous, gray, and confusing. My memory sucks right now. Learning new things sucks right now. I am very, very grateful that I finally get to live with the person I love, but my stress levels are at an all time high, and it sucks that it hurts him to see me hurting.
Literally what do I do. I feel like I need step-by-step instructions that I can read and reread infinitely until I fully understand them. Therapy?
Sorry for the rambling post, but I am at my wit's end here. If you read this far, thank you. I am struggling here and would really appreciate some friendly words.

Compilation of all unedited questions and devs answers from DBD Dev Team AMA - June 07th 2023:
Q: In the past, the team had stated that there would only be human/humanoid killers in the game. Obviously with the Stranger Things license, a killer really could not be humanoid, especially given the seasons released at the time. However, with the release of Dredge and now Singularity, we have now gotten a few original monstrous killers. What changed with the design philosophy of DbD that allowed this to happen, and can we expect further creative visual designs like them in the future?
A: Well well, I'm not saying this is a lie, but the fact we said we would only do humanoid was not a design philosophy but more because of technical/scope limitations at that time. If you've been with us for a while, you probably remember us saying we'd put Christine (the car) and Cujo (the dog) in DBD if we could. Every worthy bloodthirsty creature has a space in the world of The Entity!
So what allowed us to do so? We levelled up! The team is bigger, more experienced all thanks to the growth of the community of course! Characters with different structures are definitely going to happen again as we continue to explore more possibilities in DBD.
-Dave
Q: Whatever happened to the promised Twins rework? It was talked about to be the next killer update after Legion/Ghostface though we haven’t heard anything about it and afaik Twins are still plagued by many bugs as well.
A: Due to limited space in each release and the unexpected complexity of the update needed for the Twins, the update has been delayed a LOT longer than we wanted. :D However, it's been designed and we are working on releasing something in early 2024.
-Michael
Q: Hi! Glad you guys came by to answer questions. My question in particular is about map design. I primarily play killer, and sometimes it feels like the outcome of a game is decided before it even starts depending on what map I end up on. Either when chosen via offerings or by RNG.
When designing maps, what, if anything, is done with structure and layout to make maps fair for both sides?
A: The intention when we create maps is not to favor one side more than another.
This is why we currently want to rebalance the maps. We are using data collected and feedback we get from the Community. We have started in the last year to rebalance the maps and we are going to continue and be active when it comes to maps that already exist and same with newly released maps. We want to bring the best experience for everyone to enjoy.
Example: the Raccoon City Police Station , split, the update in the Junkyard and soon Farm maps.
-Andre
Q: What was the real reason you removed Maurice initially? 🤔 I know it’s a pretty unserious question but I’ve always been curious.
A: Honestly, when Peanits saw The Dredge's lobby animation with the suspiciously familiar-looking horse head flopping out, he jumped on the opportunity.
He posted that animation on our social channels with a caption that read "MAURICE NOOO" and the community's reaction was immediately huge. So much so that we decided to to push the joke all the way, removing Maurice from the game. And the rest, as you know, is history.
-Justin
Q: What is it about the new survivor, Gabriel Soma, that makes him stand out from his fellow survivor cast?
A: Gabriel is purposefully designed so that most of us can relate to him, even though he lives in a time period that is very otherwordly to us.
The hardship he faced (even before going in The Realms of The Entity), his resolve and resourcefulness make him a fun character to play. Gabriel is also our first survivor from a possible future, making his wardrobe quite unique and pretty cool if you are into sci-fi pants and space shirts.
His story is not over, there are more unrevealed truths about Gabriel. And he's very good looking: Shirtless Gabriel when?
-Dave
Q: How long, from concept to release, does it take to design a full killer? Not including perks, survivor, or map, but just the killer and their power?
A: It fluctuates (depending on the weather!) but in general about 11-12 months overall from start to finish.
-Janick
Q: Thanks so much for doing this AMA, and happy anniversary!
Out of curiosity, were there any other concepts that the team was considering as powers for the Singularity before deciding on biopods, or was this what they set their sights on right away when brainstorming?
A: The Pods were in the concept from the beginning.
Originally, the Killer had two mechanics it could use: One involved shooting the Pods to teleport to Survivors and the other one allowed it to shoot Survivors to teleport them to its location.
Ultimately, it was deemed exceedingly disorienting on the Survivor side so we removed it and brought back more opportunities for the killer to Teleport later in the creation process.
-Janick
Q: Are there any plans to rework or change freddy in any way?
A: I can't give you any super-secret details but I can tell you that he's on our radar for killers to update.
-Michael
Q: Has there ever been any thoughts on adding alternative game modes or queues? Of course this would be a massive undertaking but I'm curious if it's ever been given any real thought. A ranked mode or mode with different rules like draft picking perks or anything honestly would be really cool to see.
A: It's an idea that has always been in the back of our minds. I can confirm this is something we are actively prototyping. We plan on starting small and doing game modes as limited time modes and building up from there. We are hopeful that we'll have more to share with you all later this year!
-Justin
Q: With the seemingly new trend of original/licensed survivors getting lobby voice-lines, can we expect to see this implemented for previous survivors aswell? So survivors like Dwight, Meg, Claud, David etc.? And would this include the possibility of original survivors interacting with each other similar to the Resident Evil survivors and Renato/Thalita?
A: Never say never. DBD is a game in constant evolution and past content is still living and evolving with it :)
-Dave
Q: Has it been considered to clean up some the more usless offerings on the bloodweb such as the ones that only slightly buff bloodpoints?
A: We are actually exploring the offerings and their system as a whole right now on the design team! I can't give you any hints about what might be changed or where we might end up yet, but we are exploring new effects and actively designing ways to make this system better overall. :)
-Michael
Q: will mobile cosmetics be ported in anytime soon?
A: We will start porting some mobile cosmetics over, starting sometime in the next year.
The first batch will be small, with just 4 outfits (2 killer, 2 survivor). Also worth noting they won't be a 1:1 port. We will make some small colour and/or texture changes before being brought into Dead By Daylight.
Lastly, to manage expectations, there will be some mobile outfits that never get ported over.
-Justin
Q: Is there a reason more survivor emotes haven’t been added yet? It feels like a no brainier since you could make a fortune from selling them and it’s not like it’d break immersion since this game is long past that point now (look at some survivor and even killer cosmetics)
I feel like even small things which could be sold like hand gestures and stuff would be such a nice addition with time however things like dances would be amazing, even better if killer could do them at some point
A: Survivor emotes was an idea we played with many years ago. We even got so far as to implement a few of them in a prototype build. Unfortunately, we found them to often either break immersion, or encourage negative gameplay behaviours. For that reason, we haven't revisited the idea for a number of years.
Never say never, but survivor emotes certainly won't be coming anytime in the near future.
-Justin
Q: Was there anything noteworthy that stuck out to the team when designing The Singularity? I love his design and I would like to get to know more about how he was designed.
A: It was a weird concept and not an easy sell as a great power originally.
(it sound bland on paper)
Although while prototyping we managed to make the pods usable in chases and realised their versitility, that is when it started to shine.
We could see how much fun and potential there was in the concept.
-Janick
Q: The mori for the Singularity is probably the most that a survivor has been actually maimed. It's brutal, disgusting, and I absolutely love it. However, it has been previously stated that moris have to avoid actually doing too much damage to a survivor's body for various reasons. Is this still within those limitations, or did something change that allows the team to make more brutal moris? And can we expect the possibility for some more of that brutality in the future?
A: We're glad you loved the mori, we do too, it was a blast to create! On the level of brutality and gore, there is one thing that we keep in mind except for the actual technical/scope feasibility of an idea. One of DBD's core pillars is that we want to be an horror that is accessible to all. This means many things for different facets of the game, but in this case it means that some brutal actions and level of gore may make the game inaccessible in some regions! We don't want that.
-Dave
Q: Will there be any plans to have more diversity in body shapes of survivors? Would love to see some more plus size representation
A: Inclusivity and representation is very important to us. Body shapes and height is quite challenging at the moment due to technical limitations and gameplay components / metrics. Thank you for letting us know that this is important to you, every voice count.
Q: Are there any plans to make Custom Games easier to set up for tournaments and other events?
It's been years since the introduction of "Custom Matches" and we haven't really had any new settings since. Options to limit item & add-on rarities, options to enforce non-duplicated perks on all Survivors, better spectator controls, etc... Any of these things would REALLY help to make DBD events faster to set up and more viewer-friendly.
A: This is a topic that has recently made it onto our radar, and one we can clearly see the value in. The Custom Matches features has been left untouched for far too long. Unfortunately, it's still too early to give an ETA on when you could expect to start seeing some of these improvements in the game.
-Justin
Q: What caused the sudden shift to add more clutter and obstructions into the new maps and reworks? In my experience it causes nothing more than frustration for both sides.
A: Hey great question! As clutter you might be referring to two different things, so I'll do my best to answer both meanings.
1- Clutter as in more objects making navigation more difficult. As our team grew during the graphical rework, a lot of details were added to make the maps richer. Lots of lessons were learned during those days (and we are still learning) on what elements and metrics makes it difficult for navigation. Our level design team is actively working with the environment artists to make sure each asset found in a map (colliders, vegetation, etc), especially when it comes to navigation, follows game metrics.
2-Finding objectives/visual clutter - As the graphic fidelity evolves in DBD so does our gameplay need to evolve in terms of visual elements, which have not always followed. We are looking into that one now. The idea is to have level of priorities in how easilly perceivable elements are on the screen. This pass will make gameplay elements POP compared to the details that are great, but less important to manage your objective.
-Dave
From the level design perspective, we are in the process of addressing the clutter issue. the focus is clarity, readability and navigation. We had this issue with the Toba Landing in PTB and are addressing that in next week's release. We will revisit all maps and themes and make sure it makes sense for everyone.
-Andre
Q: Regarding individual killer balance, will you start taking feedback from people who have spent countless hours playing them? If at least to see what they want out of their killer without being unbalanced.
A: Our external playtesting methods and processes involve a large variety of player types, all of which range widely in skill level & experience in the game.
Veteran players with many hours in DbD have super valuable feedback, especially when it comes to breaking our rules and exposing balance issues.
It's important to point out though that beginner, intermediate and casual players also have important contributions & insights to share that we need to also take into consideration and use to balance our designs.
-Michael
Q: Thanks for doing this AMA.
In the recent public test build, you guys tested out a buff to Pyramid Head which gave him the ability to torment survivors hit by Punishment of the Damned. You guys understandably walked back this buff as it allowed for some unfun situations for survivors. In the following developer update, you revealed the reason for testing this change was that you were looking for additional ways to let Pyramid Head apply torment. This would lead me to believe that the balance team has been looking to buff certain elements of Pyramid Head's kit.
I also would be kicking myself later if I did not take this opportunity to mention his addons. Pyramid Head's addons, aside from the range addons, do not feel like they impact his gameplay much at all when compared to other killers. His iridescent addons, while unique, are too restrictive in their requirements to get much value out of them. If you're looking to do something to Pyramid Head, which is the impression I got from the recent PTB, it seems that the addons would have been the first thing considered.
So can we expect any more attention for The Executioner going forward, or are you happy with the spot he and his addons are in?
Thanks again
A: You are correct that we initially wanted to change Executioner because we believe he can be improved. :) That hasn't changed and we still want to release an update for him in the future. Your suggestion about looking to the add-ons is noted!
-Michael
Q: Any updates on console to pc cross progression?
A: There's currently no further update unfortunately. We know it's something desired by the community as a whole but we cannot say if/when it will ever be able to be implemented, other than on the platforms we've already confirmed.
Q: What’s the meaning of life?
A: 69 - Mandy
420 - Andre
A great Monty Python movie. -Michael
s̵̘̀à̷̟̭̀̆̏t̶͎̀̾͛͝ǐ̴̘̗͇̜̝͘a̴͉͂̌̒̿͝t̶͍̺̻̾e̷̥̦̔̇̽ ̸̨͇̩̎͗̒͆͠h̵̲̘̫̹͉̀ŭ̵̺̽̎ṇ̴̈́g̵̦̞͆̀̆͊͛͜ȩ̵̤̽̚r̴̛̤͚̘̍̽͝ - Unknown?
Q: New unique items for survivors?
A: It just goes to show how brilliant minds think alike - we've been discussing this very recently! No concrete plans as we're still very early in the process, but we are talking about when and how we could put out some new items in the future. Plan on it (at some point)!
-Michael
Q: As the game continues into its 7th year, I think the community deserves an official comment from the devs on the flagship killer, the Trapper. The character who is on most, if not all advertising, and is perhaps the most recognizable killer in all of Dead By Daylight’s original roster has been the worst killer in the entire game for years, by an increasingly significant margin. Unlike any other killer in the game his power requires full minutes of setup, can be easily countered by good communication, and depending on the map can just entirely cease to function due to no/sparse/thin grass. Most new maps released in recent memory have no grass whatsoever, and are so large that it can add an additional minute or two just retrieving your power, which again, no other killer has anything close to that level of setup time.
All of that to say that for the Trapper, things just seem to get exponentially worse with every update. Does the dev team have any plans on reworking or updating the Trapper, which in my opinion he desperately needs? Or will he stay the undisputed worst killer for years to come?
A: I hear you. It's been a topic of conversation across our teams, but at the moment we do not have significant gameplay updates planned for Trapper. Partly because our data shows that his kill rate is pretty much where we want it to be (on average, even at high MMRs) but also because he holds a very important role as one of the simplest and easiest killers in the game. He's great for onboarding new Killers and we don't want that to change too much.
That said, we do have a small but very fun update in the works for our terrifying flagship killer! Those of you who watched the Anniversary broadcast may have seen the segment about the Naughty Bear Legendary skin coming for Trapper (which will have its own unique Mori). This will ship later in the year, along with a killer update.
-Michael
Q: Can you please hide survivor prestige levels until the end of the match? A lot of killers target and harass high prestige survivors
A: Harassment in game is a topic we are always looking for more ways to tackle, and this has been one of the ideas we've been discussing for some time. I'm going to use this question as an opportunity to re-ignite the topic and opened a new Jira request for it today.
-Justin
Q: All I have to say is thank you making this game because without it, we would not have this unique community
A: Thank you for being a part of it! We feel really grateful to have such an engaged, creative, and supportive community of players.
Thank YOU, you are the Legends!
-Andre
Q: In the past, the team has stated that maps take by far the most development time out of anything else in the game. How long does it usually take to make an original map such as Toba Landing/Dvarka Deepwood, from concept to completion? Also, how difficult is it to modify maps once they are in the game, such as adjusting the strength of loops, changing tile spawn logic, or even changing the size of the map?
A: To answer your first question: Depending on the style of the map, it can take up to 6 months to create.
When it comes to updating and modifying existing maps, we collect data non-stop and are always investigating player concerns. To use Toba Landing as an example, player feedback during the PTB helped us identify & implement certain adjustments on loops and map visibility that will be going to Live servers.
-Andre
Q: For original chapters that take place around different nations (Chile, Japan, Brazil, among others), and even around different periods of time, what’s the process like for the research and implementation of different elements to properly represent that in the lore and even inside of their respective maps?
A: Inclusivity and diversity is always top of mind for us, with a focus on making sure the representation we have in the game is as accurate as possible.
We have multiple steps in our creation process that ensure due diligence in this regard: internal & external consultation with regional partners, extensive research, and immersion are some of them.
A recent example would be with Thalita & Renato characters' cosmetics, which were designed by our very own Brazilian artist!
Fun fact: She's the one who thought of including the Caramelo tattoo on Renato's arm :)
-Dave
Q: Is there going to be an update where survivors can always recover from the dying state (like the one-off with Unbreakable)? Think I remember reading about that once. Cheers.
A: I can tell you're dying to know. (sound of crickets) Nevermind...
No, we are not planning on making that part of the base game.
If you are referring to the Finisher Mori, we tested that in the PTB but it was an early prototype test. There was a lot of feedback and we are still working on that feature, but again - we are not planning on putting Unbreakable in the survivor base kit.
-Michael
Q: Can you tell us a bit about the process the team goes through when deciding to nerf/buff an addon?
It feels so frustrating seeing certain addons getting a nerf for being popular (e.g. Twins: Toy Sword, Nemesis: Marvins Blood, Hillbilly: Engravings) when other addons are so weak/situational they are rarely worth using.
A: This is a question that has been considered heavily within our design team in recent months. We are continually learning where our priorities need to be when it comes to live balance and our process is changing as a result. Recently we have shifted to an approach that rests on three foundations:
Design Intent
Community Feedback
Data and Statistics
We watch for issues on all three of these fronts and prioritize from there. We are also cautious about vetting our changes with the community management team to get a read on how our updates will be received before release.
Some decisions (especially those based more on data or design intent) may not always be 100% clear for everyone, and that's okay. That said, we want to be attentive to the needs of our community and what will be most healthy for the game longterm.
-Michael
Q: Admist the PTB testing there were a few concerns regarding Made for This, particularly in regards to its interaction with Hope allowing survivors to keep pace with 110% killers like hag during the endgame.
Is this something the team is aware of, and will they be continuing to monitor Made For This for balancing purposes when the chapter is live?
A: We are aware that Made for This has had quite an impact.
We're going to be watching out for feedback and data once the community has opportunity to test this.
We already have plans to address Made for This (like we had for Hyperfocus) if and when it becomes a problem.
-Thomas
Q: Will you ever expand the daily rituals to give 1 survivor and 1 killer daily each day? Also would weekly or monthly rituals ever be added for a bigger payout? Thanks.
A: Nothing concrete on the roadmap (get it?) but multiple ideas have been explored to improve the system.
Thank you for your suggestion! We're open to reading the community's ideas and feedback on the topic and will be considering them when discussing next steps.
-Thomas
Q: How does the Entity choose it's victims? Both survivors and killers.
A: Who knows!
-Dave
Meatier alternative - No one knows how The Entity or why The Entity or even when The Entity? Maybe darkness in the life of the survivors and killers grab Its attention, or maybe its the other way around, maybe its the Entity's attention that makes their lives miserable. Or maybe its random! Who knows.
-Dave
Spicy Alternative- The Entity works in mysterious ways.
-Dave
Q: Will the black bubble after hooking someone be adressed soon? I like the effect, but in a ton of scenario's I cannot see if the killer is going towards me, even with the effect of kindred.
A: The intention of the bubble's design is to hide the Killer's exact position after a Survivor's been hooked.
However, it is an old design so maybe it's time for us to review if its use and appearance are still ideal.
-Dave
Q: Will there be a shift away from relying on pure statistics and instead listening to experienced players more/qualitative feedback in general?
The statistics based approach for balancing has been a huge pain point the past 7 years.
A: While data is crucial in balancing in general, it is not a substitute for player or design feedback.
Our approach to balancing is a bit more complicated than this, and I can say it does not solely rest on game design.
-Thomas
Q: Is there any discussion regarding raising killer FOV (or a FOV slider) to help reduce motion sickness for those effected?
A: Short answer: Yes!
Long answer: we have a design that is in development and the release date is in our field of vision. You can expect to see something later this year or early next year.
-Michael
Q: Are there any plans to update earlier licensed killers (Shape/Cannibal/Nightmare/Pig) with their own music tracks as has been a trend with other killers as of late? Given Ghost Face being licensed and receiving a unique chase theme last year, there's been confusion regarding this. Thank you!
A: We would love for all the killers to have this feature, nevertheless licensed content will sometime have limitation out of our control. We might get a track for all of them at some point, but no promise. Shape already as a unique music track! So enjoy that in the meantime!
-Dave
Q: I think many people would agree with me in saying that HillBilly needs some addons adjusted. But also, why is the overheat mechanic still a thing? It's pretty much a "non-factor" and there are addons to increase the overheat limit anyway.
A: I feel you. Billy occupies a squishy (albeit violent) place in all of our hearts, and we've been working on him! An update has been designed for our Billy-boy (including addons). No specific date planned for implementing this just yet, but you can expect news from us sometime in the next year.
Sharpen your chainsaws.
-Michael
Q: What's the process for figuring out general balancing and new perks as the game continues to add in new killers and survivors?
A: The process is naturally data-informed, but the major part lies with the design team, who is aware of what comes next, whether its perks, killers, or any other feature that will impact gameplay and balance.
In short, if a perk is both ubiquitous and powerful, it probably needs to be addressed in the near future.
-Thomas
Q: Do you think we can get outfits based on the later Halloween movies, or does the copy right prevent that from happening? I’ve been wanting an older Jamie Lloyd from Halloween 4 to get in as a legendary skin so bad, I made a petition about it and even asked the actress herself about it. Link to the petition and video
A: Thank you for your passion and dedication. Indeed, working on getting licenses can be a challenge!
-Dave
Q: Question for the art/design team: in the lore for Hux and Gabriel, it mentions that Gabriel damages Hux pretty severely directly before they are taken into the Fog, with flesh melting off his frame. Is the look for The Singularity we see in game the result of that damage, or is that pre-facemelt? If it's the former, is there any chance we might see Hux's original, "perfect" design he had for himself as a skin? Or was the lore even fully complete while you all were working on his design?
A: Hux's look in the trials is post-melt incident! We wanted to make sure we offered a good level of body horror with this character. We might see its "prime" look later, but keep in mind that even this would be horrid, The SIngularity is using flesh in a very wrong way.
-Dave
Q: Could you guys do something like a shirt related to Puppers in honour of him and what he brought to the DBD community?
A: Puppers' passing has been a huge loss for our whole community and has been deeply felt here on the team.
We have seen the discussions amongst players on how best to remember him and honor him, and we've been following it closely, and have been similarly discussing it within the team. While we have a strong desire to do something, it's simply too soon right now to say what we might be able to commit to.
Q: Deleted question.
A: Nothing concrete on the roadmap (get it?) but multiple ideas have been explored to improve the system. Thank you for your suggestion! We're open to reading the community's ideas and feedback on the topic and will be considering them when discussing next steps.
-Thomas
Q: Is it possible to get new moris for killers as a customization option? Not just tied to a skin.
A: Cries in Backlog

• Justin

Q: Why has the map team not advanced substantially in the balance department in the past few years? The community has been clear in that the maps are unbalanced,yet it seems the dev team simultaneously understands the issue i.e Nerfing Eyrie yet released Red Forest 2.0
A: We began the work some time ago, but recently the speed at which we're able to push it forward has been greatly improved thanks to new hires & resources on our team. Now, we're able to tackle urgent day to day tasks while simultaneously making regular progress on live balance for existing maps.
Regarding the Eyrie of Crows, the intention of our balancing efforts there was to address how strongly Survivor-sided it was. We're still monitoring the results though (data and feedback) and we wont hesitate to go back for more tweaks if we feel that they're needed.
When it comes to Red Forest, we frankly just didn't have the ressources at the time for the scope of work required. Now that we do, I've scheduled an update for both Mother's Dwelling and Temple of Purgation that will hopefully address player concerns.
Q: Any plans on improving daily rituals? A permanent 60K BP instead of the 30K we're getting now and the ability to choose between survivor or killer rituals would be nice
A: Nothing concrete on the roadmap (get it?) but multiple ideas have been explored to improve the system.
Thank you for your suggestion! We're open to reading the community's ideas and feedback on the topic and will be considering them when discussing next steps.
-Thomas
Q: The Swamp realm had a unfinished map featuring a village structure, as well as the Bloodwillow tree from the artbook, possibly related to The Wraith back when he was still part of the Swamp Realm. Is there any plans in the future to bring this map as a playable one in Dead By Daylight, maybe with a visual upgrade of The Swamp?
A: The tree will eventually make its return to The Swamp.
However, at the moment, we're focusing our efforts on bringing visual & gameplay updates to existing maps. In The Swamp realm specifically, we're going to remove the generators in the corners of tiles, as well as some elevations that don't have a significant value add gameplay-wise.
-Andre
Q: The Skull Merchant is a polarising character currently. Are you happy with how Skull Merchant turned out? Do you plan on any future revisions for her?
A: Skull Merchant has problems on live and we are very aware of that. We feel the killer is fun and interesting in general, but there are some unfortunate playstyles that make her kit frustrating to play against. 2 things to say here:
She is getting an update. We are currently trying to determine when that can go out - stay tuned. 2. Her most oppressive games tend toward the 3-gen strategy. This is problematic in our game as a whole, but especially against certain killers (Skull Merchant being the most egregious). We are currently working on a systematic solution to deal with 3-gen games, which will ALSO help with playing against the Skull Merchant.
-Michael
Q: Will BHVR fix the visibility issues? My girlfriend is color blind and cant see most colors (no the color blind features don’t help her) so it’s a bit depressing for her to realize that she’s at a significant disadvantage when playing the game. Even for me its hard to see sometimes!
A: We are definitely ramping up our attention to accessibility in our game. It's unclear if/how we will adjust our support for colorblindness in the near future, but I can say we have a dedicated UX designer heading up our accessibility efforts and you can expect to see more accessibility-centered features coming out in the future.
-Michael
Q: Are we going to have sales on characters by the iridescent shards in the anniversary
A: I'm not supposed to say, because it's a secret. But yes.
-Justin
Q: The Shrine of Secrets is used as a way to make all perks accessible to players who do not want to spend additional money for the game other than the cost of the base game, but with over 200 perks in the game now, that system is not a reliable way to acquire specific perks. This leads to arguments that players who are willing to pay extra are given an advantage over others since meta perks can be locked behind that paywall.
What are your thoughts on replacing the Shrine of Secrets with a menu of teachable perks that can be purchased at-will for the same price they currently cost on the Shrine? What are reasons that a system like that would not work?
A: I can definitely say that the problems with the Shrine are no secret.
We are very aware that the system needs an update, however it remains on the backlog for now, which means its on our radar but not being actively worked on yet. We will hopefully get to it sooner rather than later.
-Michael
Q: Are there ever plans to make totally new maps but with the same realm as old locations?
I’d love another map that uses the Snowy theme of Ormond.
A: That's absolutely something i would love to do.
We don't have any plans to do so yet, but i'd love to add maps on a few existing realms. Ormond for sure, Grave of Glenvale comes to mind as well.
-Andre
Q: Are there any plans to unlink currently linked sets for original characters?
A: Short answer: No.
Long Answer: Original characters cosmetics are locked for technical reasons. Having them mix and match would cause bugs and a variety of clipping issues or gaps in their modesl at the waist or neck lines. Unfortunately, for these reasons, we have no plans to make them unlocked in the future.
-Justin
Q: The amount of representation the game gets is great.
But when will we get Ace Visconti actually represent Argentina?
A: Hey, good point! We've had a lot of fun with Ace's personality and used it as the main driveinspiration for his outfits. Some Argentinian representation would be great!
-Dave

I wanted to see if there was a site with existing mods. I checked out nexus, but I could only see a handful in there. I would assume there would be a larger pool out there.
As for the mod I am looking for. While travleing/sailing, you can enounter slave traders and merchants. but you can't actually sell slaves to a slave trader. You also can't buy/sell off traveling merchants.
Anyone know a mod that fixes this?

https://powpill.com/product/sildenafil-citrate-cenforce-tablets/
When it comes to treating erectile dysfunction (ED), medications like Cenforce 100 have become popular options for men seeking a reliable solution. However, like any medication, it's essential to be aware of potential side effects. In this blog, we will explore the side effects associated with Cenforce 100, enabling you to make an informed decision about your health.
Understanding Cenforce 100:
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Possible Side Effects:

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1. Gastrointestinal Disturbances:

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1. Vision and Hearing Changes:

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Conclusion:
Cenforce 100 has provided relief for countless individuals struggling with erectile dysfunction. While the medication is generally safe and effective, it is essential to be aware of potential side effects. Most side effects associated with Cenforce 100 are mild and transient, resolving on their own without causing significant harm. However, individuals with pre-existing medical conditions should exercise caution and consult a healthcare professional before initiating treatment.
Remember, this blog serves as an informative guide, but it should not replace professional medical advice. Your healthcare provider is the best resource for addressing any concerns or questions related to the use of Cenforce 100 or any other medication.

This is part of an employment agreement. Does this section say that the potential employer would have full ownership of basically anything the employee creates, regardless of whether or not it's on company time or whether or not it has anything to do with the employee's role, while they are employed by the company? This would be for a salaried position so "company time" is a bit vague anyway.

1. Ownership of Inventions.

(a) Inventions Retained and Licensed. I have attached hereto, as Exhibit A, a complete list describing with particularity all Inventions (as defined below) that, as of the Effective Date: (i) I made, and/or (ii) belong solely to me or belong to me jointly with others or in which I have an interest, and that relate in any way to any of the Company’s actual or proposed businesses, products, services, or research and development, and which are not assigned to the Company hereunder; or, if no such list is attached, I represent that there are no such Inventions at the time of signing this Agreement, and to the extent such Inventions do exist and are not listed on Exhibit A, I hereby forever waive any and all rights or claims of ownership to such Inventions. I understand that my listing of any Inventions on Exhibit A does not constitute an acknowledgement by the Company of the existence or extent of such Inventions, nor of my ownership of such Inventions. I further understand that I must receive the formal approval of the Company before commencing my Relationship with the Company.
(b) Use or Incorporation of Inventions. If in the course of the Relationship, I use or incorporate into a product, service, process or machine any Invention not covered by Section 4(d) of this Agreement in which I have an interest, I will promptly so inform the Company in writing. Whether or not I give such notice, I hereby irrevocably grant to the Company a nonexclusive, fully paid-up, royalty-free, assumable, perpetual, worldwide license, with right to transfer and to sublicense, to practice and exploit such Invention and to make, have made, copy, modify, make derivative works of, use, sell, import, and otherwise distribute such Invention under all applicable intellectual property laws without restriction of any kind.
(c) Inventions. I understand that “Inventions” means discoveries, developments, concepts, designs, ideas, know how, improvements, inventions, trade secrets and/or original works of authorship, whether or not patentable, copyrightable or otherwise legally protectable. I understand this includes, but is not limited to, any new product, machine, article of manufacture, biological material, method, procedure, process, technique, use, equipment, device, apparatus, system, compound, formulation, composition of matter, design or configuration of any kind, or any improvement thereon. I understand that “Company Inventions” means any and all Inventions that I may solely or jointly author, discover, develop, conceive, or reduce to practice during the period of the Relationship, except as otherwise provided in Section 4(g) below.
(d) Assignment of Company Inventions. I agree that I will promptly make full written disclosure to the Company, will hold in trust for the sole right and benefit of the Company, and hereby assign to the Company, or its designee, all my right, title and interest throughout the world in and to any and all Company Inventions and all patent, copyright, trademark, trade secret and other intellectual property rights therein. I hereby waive and irrevocably quitclaim to the Company or its designee any and all claims, of any nature whatsoever, that I now have or may hereafter have for infringement of any and all Company Inventions. I further acknowledge that all Company Inventions that are made by me (solely or jointly with others) within the scope of and during the period of the Relationship are “works made for hire” (to the greatest extent permitted by applicable law) and are compensated by my salary. Any assignment of Company Inventions includes all rights of attribution, paternity, integrity, modification, disclosure and withdrawal, and any other rights throughout the world that may be known as or referred to as “moral rights,” “artist’s rights,” “droit moral,” or the like (collectively, “Moral Rights”). To the extent that Moral Rights cannot be assigned under applicable law, I hereby waive and agree not to enforce any and all Moral Rights, including, without limitation, any limitation on subsequent modification, to the extent permitted under applicable law.
(e) Maintenance of Records. I agree to keep and maintain adequate and current written records of all Company Inventions made or conceived by me (solely or jointly with others) during the term of the Relationship. The records may be in the form of notes, sketches, drawings, flow charts, electronic data or recordings, laboratory notebooks, or any other format. The records will be available to and remain the sole property of the Company at all times. I agree not to remove such records from the Company’s place of business except as expressly permitted by Company policy which may, from time to time, be revised at the sole election of the Company for the purpose of furthering the Company’s business. I agree to deliver all such records (including any copies thereof) to the Company at the time of termination of the Relationship as provided for in Sections 5 and 6.
(f) Patent and Copyright Rights. I agree to assist the Company, or its designee, at its expense, in every proper way to secure the Company’s, or its designee’s, rights in the Company Inventions and any copyrights, patents, trademarks, mask work rights, Moral Rights, or other intellectual property rights relating thereto in any and all countries, including the disclosure to the Company or its designee of all pertinent information and data with respect thereto, the execution of all applications, specifications, oaths, assignments, recordations, and all other instruments which the Company or its designee shall deem necessary in order to apply for, obtain, maintain and transfer such rights, or if not transferable, waive and agree never to assert such rights, and in order to assign and convey to the Company or its designee, and any successors, assigns and nominees the sole and exclusive right, title and interest in and to such Company Inventions, and any copyrights, patents, mask work rights or other intellectual property rights relating thereto. I further agree that my obligation to execute or cause to be executed, when it is in my power to do so, any such instrument or papers shall continue during and at all times after the end of the Relationship and until the expiration of the last such intellectual property right to expire in any country of the world. I hereby irrevocably designate and appoint the Company and its duly authorized officers and agents as my agent and attorney-in-fact, to act for and in my behalf and stead to execute and file any such instruments and papers and to do all other lawfully permitted acts to further the application for, prosecution, issuance, maintenance or transfer of letters patent, copyright, mask work and other registrations related to such Company Inventions. This power of attorney is coupled with an interest and shall not be affected by my subsequent incapacity.
(g) Exception to Assignments. Subject to the requirements of applicable state law, if any, I understand that the Company Inventions will not include, and the provisions of this Agreement requiring assignment of inventions to the Company do not apply to, any invention which qualifies fully for exclusion under the provisions of applicable state law, if any, attached hereto as Exhibit B. In order to assist in the determination of which inventions qualify for such exclusion, I will advise the Company promptly in writing, during and after the term of the Relationship, of all Inventions solely or jointly conceived or developed or reduced to practice by me during the period of the Relationship.

I am a 32 year old middle class female, with moderate disposable income. I am the absolute target demographic for SDM beauty products (I think?)
I wear sweatpants to buy groceries, I drive a regular Ford car, I spend about $1k/yr on my haircut and style, I spend about $7k/yr on skincare/cosmetics/medspa stuff. I am a regular ass boring person.
In what WORLD do you want to enter a drug store, and be blinded by burning bright white lights so you can see literally every imperfection. Also.. the beauty counter where the women are dressed UP TO THE NINES at a Shoppers Drug Mart. Full face of make-up, behind a glass beauty counter. I am here to get my pills, shampoo, and possibly look at the $75 cream I was budgeting to splurge on this month. Shoppers is an ODD mix of things, but they are doing the beauty part WRONG.
These counters aren’t approachable. The women stand talking to one another and you feel judged rolling in through with your 2-day-dry-shampoo-messy bun. OR you are hawked on so they can push a sale.
WHY is this experience always so wrong?? I do not get it. I don’t know what shoppers is doing wrong at their beauty counters, but the whole experience SUCKS. I do not want to walk through this brightly lit area so that I can feel on display while I am in my socks and sandals. I also do not want to dress up nicely so I can go to a drug store to run a quick errand? Does this make sense to anyone else?? Am I going crazy?
It seems so… off. The mixing of high quality makeup/fragrance/skincare in the same building you pick up on-sale Pepsi and Cheetos. I know they are trying to separate it with the fancy beauty section but they surely have to realize that I am the type of person who is BUYING BOTH and for some reason I really dislike how I feel in the beauty section. I feel stupid and out of place, and unwelcome, yet I feel I am the key customer being 32, female, and a regular SDM Shopper? If it’s not me, then who is??? Older people? Younger people? Richer people? More fashionable people???
They have got it wrong and I don’t know how they should fix it! I’ll stick to online purchasing for my skincare I guess..? I felt more comfortable asking the stocking dude for help in the cough drop section!!! (I literally did this)